In Jamaica, Breastfeeding Week was commemorated September 15-21, 2013. UNICEF, in support of the Ministry of Health’s efforts that week, conducted a promotional campaign on traditional and social media, supported by local celebrities and recent mothers Yendi Phillips and Emprezz Golding. Among the visual material being produced was a series of short promotional videos with both women, endorsing the practice and demonstrating best practice at baby-friendly clinics in Jamaica. These clinics were the Maxfield Park Health Centre and the Victoria Jubilee Hospital. BA was contracted to produce these videos.
